The Weather Index is the index that assesses the impact of weather variations on the sales behavior of a given product.
In times of high temperatures, the massive sale of fans and air conditioning systems grows considerably, correct? But did you know that from the analysis we found that the intention of purchase only converts on the fourth day? Well, after three nights suffering from the heat, the consumer decides to invest in the products. These are the types of insights we will deliver to you and your brand.